A Web Designers Cheat Sheet

A man who goes into a hardware store to buy a quarter-inch drill bit does not need a quarter-inch drill bit—he needs a quarter-inch hole.
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A web designer knows that it’s all about the solution.  When someone has a problem they are searching for a solution to that problem.
Search engines match searches, with the content on the web page.  A web designer builds pages for solutions to problems.  Searchers are searching for solutions to problems.
Web designer’s web pages are not only optimized for the search engines but are also optimized for the end user.

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