Manager Your Online Reputation With a Reputation Management Company

There’s has been a lot of back and forth about the value of social media marketing for your businesses.


Since we are doing SEO I want get into all that, other than to say that I’ve made a lot of money with social media marketing and I think not taking advantage of it is a disservice to your business, employees and customers.


If that is not reason enough to take advantage of social media marketing then Google forces you into SMM for SEO.


When using social media marketing along with search engine optimization your able to do so much more with your linking.


Here’s what the first round of links will look like.


reputation management


This will be the initial run.  After this we will set up a Facebook Page, WordPress blog, and so on.  Now keep in mind that these sites don’t need long lengthy articles about the product.  I can write one sentence that says, “has anyone tried this?”


While “this” would be the anchor text in this sentence, there would be another couple thousand that will use your keyword as the anchor text.  For each of these sites there will be another group of sites linking to them.


WordPress is one of my favorite sites so let’s look out how WordPress will look.


SEO-mind-map


Manager Your Online Reputation With Off Page SEO


Once all the onsite SEO is done you will most likely not see any increase in traffic, unless you’ve already done some offsite SEO.  On-page SEO counts very little in the big SEO picture.


For a web page to compete it has to have links pointing to it from reliable sources.  This is where off-page SEO comes in.


If you Google the search phrase, “Computers” you’ll notice both Apple and Dell fighting it out for the #1 spot for a very competitive search term.  What is interesting about this is that neither Dell nor Apple mentions the word “Computers” in their content!


So why do they rank #1 and #2?


The answer is inbound links.  This ranking shows the Power of Inbound links.  Inbound links are nothing more than links to your web page from other pages.  Incoming links are seen as votes for the page they link to.  And the content of the link, such as “I love SEO” provides the content for the vote.


To rank high in the search engines we need the Internet to validate the on page content by voting for the page with anchor text that lines up with the content on the page.


Four factors that are involved:



  1.   Number of inbound links

  2.   Relevance of linking pages

  3.   Link juice

  4.   Anchor text


The value of inbound link can vary big time.  For example a link from a page on the same subject is worth more than a link from a page that is on a different subject.  Of course the most important factor (at this time) is the amount of link juice a page has to give.


 


Google Gives Each Page a (PR) Value


 


In most cases the more inbound links a page has, the higher its PageRank.  The higher its page rank the more link juice it’s able to pass to our page and the higher our page ranks.  Of course the link juice is divided between all the outbound links from that page.


More On PR


A “nofollow” HTML markup tells the search engines the link is not trusted and not to pass any PR to it.  So there is more value in getting the followed links then in getting the nofollowed links.


Just to break it all down for you;


 



  1.  The higher PageRank is better than the lower PageRank.

  2.  Links from pages that are relevant are better than links from a page that isn’t relevant.

  3.  The less links on the page with your link the better.

  4.  The Higher you link is on the page the better.


Link Building


I guess you can tell that links are pretty important to your success.


It’s the reason so many companies pay people to do nothing but find and create links for them.  Link building is nothing more than trying to get other sites to link to yours.


Here are some of the methods they use:



  1.  Contacting the owners of other websites and asking for a link.

  2.  Offering a link, in return for a link.

  3.  Creating other sites on similar topics and placing a link back to your page.

  4.  Adding comments to articles or blog posts

  5.  Posting messages on social networks (like Twitter, Facebook, LinkedIn, Digg, del.icio.us, Reddit, and so on) with links to your page.

  6.  Submitting articles to sites that contain backlinks.


The best way to do this is to play the game the search engines want you to play.  It’s all about putting out awesome content and using that content to drive traffic back to your site.


People want to read content that is valuable, interesting, and original.  Of course people are more likely to link to and share content that is valuable, interesting, original, and talks directly to them about a problem they are experiencing.


It wouldn’t need to be long thousand plus word article.   A short bit of content written directly to someone with an answer to a problem they are experiencing is all you need.


This would require creating landing pages with a wide range of pages that are written on different subjects, each one short, punchy, unique, and genuinely valuable: all useful factors for making good link bait.


At its highest level, SEO actually becomes PR.


 


 


 



Manager Your Online Reputation With a Reputation Management Company

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