How to Make Money With LinkedIn
via IFTTTIn the last decade content has become extremely powerful. Content empowers everyone every-where with a voice. Through words, videos, audios, and all its other forms, content tells your story and the story of your products and services. The problem is if you're not optimizing and controlling the story that is being told online about you, your family, your business and your products then someone else could be telling a story that you either don't want told or is full of misinformation and fabrications. I was asked by James the owner of CountdownEntertainment.com how to go about protecting your online reputation. It's more important now than ever before. As of right now a story that the main stream media has ignored but one that has gone viral online is about how the US government is and has been using social media sites to attack anyone or any business they feel deserves to be destroyed. I'll post a link to the article in the description of this video but it goes into detail on how to destroy someone or their business. It doesn't much matter rather you believe it happens or not chances are some of your competition, an x-wife, or x-employee has just seen a step by step on how to go about destroying you or your business. And what happens online affects what happens offline, just look at how The news about Bin Laden scooped CNN by several minutes, as Twitter messages were being sent at a rate of4,000 per minute at the same moment President Obama was announcing the news to the world. Or ask Journalist Sarah Lacy who got raked over the coals on Twitter by audience members in 2008 when she was interviewing Facebook CEO Mark Zuckerberg. Her reputation as a journalist was publicly questioned and potentially damaged before she even got offstage. It doesn't matter how big you are. Target made the mistake of thinking it did when they told Amy Jussel, the founder ofShapingYouth.org a blogger that they only participated in traditional media. The company realized the error right after they told Amy, the practice of not talking to non-traditional media was in place to allow them to focus publications that reach their core guest. What Target failed to realize was that that their core guests where full of people that write and read blogs. It went viral as bloggers from around the net debated as to rather Target hate people who use social media sites. The outcry was enough that a changed their policy and now responds to questions asked on Twitter. Your customers are using social media platforms and they're comparing notes about the products and services you offer. It doesn't matter how big you are just ask Dell. In 2005, blogger Jeff Jarvis wrote a blog post called "Dell lies. Jarvis's post exploded. Dell was embarrassed. And when the company finally took note and offered to replace Jarvis's computer, the damage was done. He refused and purchased a Macintosh Powerbook. Dell had some serious reputation problems when the phrase "Dell hell" They've used social media to overthrow governments. So let's get back to James's question. The idea is to build, set up, optimize, and rank social media profiles around our business, products, employees, and services. I want to start with LinkedIn. You said you already had an account so let's jump in and optimize that account for what we are going to be doing. To start with we want to set a goal for the account. The reason being if we can get traffic from LinkedIn to the profile and even get some of that traffic to click through to the site then it will appear more real and stands a better chance of ranking long term and not just short term for the keywords we're going after.