4 Things Your SEO Should Bring to The Table

4 Things Your SEO Should Bring to The Table
I spend a lot of time researching, reading, and testing what the marketing gurus spend their time talking about.  Much of it doesn't work and most of the so called gurus have never really done a real world test.

So what does it take in 2014 to market a product online? 

#1 has to be passion. 

You've got to have a desire to talk about, write about, produce content about, and post about the product every single day or at the very least three or four times a week.

#2 has to be an understanding of SEO and SMM.

Of course you can produce content all day long but if you have no idea how to get the content in front of a group of people it does not do you any good.  You've got to know how to use the social media sites as well as how to communicate, post your information, and never ever appear as any kind of spammer. 

You also need to make sure that all your content ranks highly on the search engines for the social media sites while at the same time being optimized for the main search engines like Google, Bing, and Yahoo. 

#3 has to be telling a story.    

Knowing how to do everything else is all for nothing if you don't know how to tell your story in such a way that it gets people to respond.  You've got to know how to make them click and how to guide them through a network of pages, images, and links that bring them towards an end goal.

You've got to be an awesome story teller but you've also got to have a unique story.  

#4 has to be drive.

Knowing how to do it all does you no good if you do not have the drive and time to do it.  You've got to keep up with all the local information on your product and what's happening in the industry.  You’re going to be sharing six of the competing content for every one of your own.

The idea is that if you’re sharing the very best information in the industry then instead of subscribing to 10 different channels I can just subscribe to your channel and get all my information from one source.  

Plus I drop an email to the people I share their content so I stand a chance of one of them commenting, linking to or even writing an article on something I've just written about.  

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