SEO That Will Make You Slap Yourself
via IFTTThttp://ift.tt/1g4ggvj Before you do any kind of online marketing you need to lay out a plan that will allow you to get the most out of everything you do. Sadly it's no longer enough to just produce and publish your content. You have to figure out a way to build a relationship with the community, so people feel loyal to you and will recognize you as a leader in your industry. This allows you to drive sales without the traditional "hard sell" tactics. But to make it work you have to decide what you want to accomplish before you can decide how you're going to accomplish it. In the beginning there will be a lot of guessing and you'll need to test ideas to see what works but regardless this is the first step in putting together a solid plan. You can easily change your mind and direction if the original ideas aren't getting the results you want. However, you need to stick with the original plan for at least two to three months before making changes. From there you can tweak and change ideas around and give it another two to three months and repeat the process. This makes step one creating a specific goal and then create sub-goals under the main goal. You also need to create a time frame for each goal. Along with the time frame you need to be extremely specific about what you want to accomplish. So what you should end up with is a primary goal with three or four lower-level goals. You need to explain the exact outcome you want to see with a realistic time frame. You also need to write down what accomplishing these goals will do for your business. You want to have sales figures, profits, clicks, leads, and anything else that will allow you to measure the growth of your marketing. Once you have a list of what you hope to achieve and an understanding of the impact achieving those goals will have on your business it's time to move on to the next step. You need to track these results from day to day, week to week, month to month, and quarter to quarter. This allows you know which strategies are working and which strategies need tweaking. You need to drive this traffic to a landing page that has been designed to get the visitor to continue the process that will eventually end with your accomplishing your main goal. So each piece of content is written for the express purpose of creating interest in one of your products. The next thing you need to list is what your main message is. What is it that you can do for your web visitor? This message should be tied into every piece of content you create in one form or another. This is the reason you are in business! This is what you're able to do for your customer and how doing this will impact their life. Along with this you need to know and list what immediate benefits they will get from engaging with your content. From here you should also list 5 to 7 secondary messages that support your main message. Now once you've got that information in hand you want to take a look at the competition and list 5 to 7 of the guys you're going to be competing against. You want to make sure and list guys who are already successfully using content marketing. You want to identify the main message they are focusing their content around. You'll also want to list all the topics they cover. And pay attention to how well they support their main message. Make a list of the types of content they are producing and what channels they are using to distribute their content. Content types would be things like: Blog posts Website pages YouTube videos E-books Case studies Podcasts Webinars E-newsletters Digital magazines Press releases Articles White papers Content widgets E-mails and Autoresponders Make note of how often each type of content is posted and what types of call to actions they are using. What you're trying to identify is something they are not covering that you're able to cover. To stand out, you need to do something unique. The idea is to be able to market alongside the competition by offering something they are not offering. Now something else you have to do is decide who you're marketing to. You cannot try and market to everyone. The more specific your message is the more likely you are to hit the target. Now you want to find your niche. "How to train your dog" is a niche, "How to train your lab" is a more specific niche. The more specific your niche the quicker and easier it is to get results. What you're looking for is a group that is small enough that your marketing message can be very specific while large enough to support your goals.